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Weekly Recap
🎙 This week, Amy Stockberger shares how she built the number one team in South Dakota with roughly 90 percent of her business coming from repeat and referral clients, and how AI is helping her scale that model even further. Plus, HubSpot just launched a free tool that tracks whether your brand shows up in AI-generated answers, new data shows top-ranked Google pages are losing up to a third of their clicks to AI answers, and a recent survey reveals what buyers actually expect from agents when it comes to AI.
Take a few minutes to sharpen your edge. Let’s get into it.
Enjoying these AI insights? Share this newsletter with colleagues to boost AI literacy in real estate!
CURRENT EPISODE
My most recent episode features Amy Stockberger, leader of the number one team in South Dakota. She breaks down how she built a business powered by repeat and referral clients and how AI is helping her scale it even further.
Amy shares how her team shifted from a traditional transaction-focused approach to a lifetime client model built around serving clients before, during, and forever. By combining strong systems, automation, and a clear service strategy, her team now generates roughly 90 percent of its business from repeat and referrals.
Tune in wherever you listen to your podcasts or catch the video version here.
UPCOMING EPISODES
EP 123: How Jaime Peca Built AI without a Tech Background
In my next episode, my guest is Jaime Peca of The Real Brokerage to break down how she went from basic AI usage to building workflows, SOPs, and internal tools that support her entire team.
Jaime shares how her first breakthrough came from using AI to communicate complex pricing conversations with sellers, and how that quickly evolved into solving deeper operational challenges inside her business. From creating brand voice consistency to building SOPs through AI interviews, she explains how agents can move beyond simple prompts and start using AI as a true business partner.
This episode drops on May 20th.
AI News You Should Know
HubSpot launched a free AI visibility dashboard as ChatGPT referral traffic hit a 12-month low. On May 14, HubSpot released AEO Sensor, a free tool that tracks how often brands show up in AI-generated answers from ChatGPT, Gemini, and Perplexity. The timing is notable: ChatGPT sent the lowest volume of referral traffic to businesses in April 2026 compared to any month in the past year. For real estate agents, the implication is clear. Buyers are asking AI for home recommendations instead of Googling, and if your brokerage doesn't show up in those answers, you're invisible before the conversation starts. AEO (answer engine optimization) is a term worth learning now.
New data shows top-ranked Google pages are losing up to a third of their clicks to AI answers. Tracking of 50 B2B keywords in Q1 2026 found that pages in the top three Google positions saw click-through rates drop 18% to 34% once AI-generated answers appeared above them, even though rankings stayed stable. With Google I/O on May 19, more AI search features are expected. For agents who depend on website traffic, the takeaway is concrete: your rankings might look fine, but fewer people are clicking through. Building content that AI wants to cite is becoming as important as traditional SEO.
A new survey found that most buyers expect agents to use AI, but want transparency about it. According to recent findings from Real Estate News, consumers increasingly anticipate that their agent is using AI tools, but they want clarity on where and how, along with human verification of the output. For agents already using ChatGPT for listings, market data, or client emails, this is a useful gut check. The competitive advantage isn't hiding your AI use. It's being upfront about it and showing clients that your expertise is what makes the AI output trustworthy.
Get AI Smart
Riley Brown explains how to sync the ChatGPT mobile app with Codex, enabling full remote control of a computer. Learn how to configure plugin access, utilize voice mode for productivity, and implement YOLO mode to automatically deploy and test web applications directly from a mobile device while on the go.
Agent Playbooks:
Claude Design Playbook: Five plays any agent, team leader, or broker can run this week. No theory. No demos. Just what to build and the prompts to start with.
ChatGPT to Claude Conversion Guide: For anyone wanting to transition from ChatGPT to Claude without losing anything, this guide gives you the step by step process. Don’t skip Step 1, you will thank me later.
Always be curious,
-Rajeev
(This newsletter is 100% human and written by me.)
