Weekly Recap
🎙 This week, two leaders from Wallace Real Estate share how they built a Buyer Migration Report using AI and trusted data, giving agents a sharper edge in listing presentations. Plus, OpenAI just upgraded the free version of ChatGPT with better accuracy and personalization, a self-serve ad platform inside ChatGPT is now open to any U.S. business, and an Oxford study reminds us why verifying AI output still matters.
Take a few minutes to sharpen your edge. Let’s get into it.
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CURRENT EPISODE
My most recent episode features Claudia Stallings, COO of Wallace Real Estate, and Howard Ouellette, Director of Communications. They break down how they built a Buyer Migration Report using AI and trusted data sources to help agents market listings with greater precision and win more business.
They share how combining AI with human insight leads to better decisions, how to avoid common pitfalls when relying on AI outputs, and how agents can use this approach to stand out in listing presentations and target the right buyers more effectively.
Tune in wherever you listen to your podcasts or catch the video version here.
UPCOMING EPISODES
EP 122: How Agents Use AI and Systems to Win Clients for Life
In my next episode, my guest is Amy Stockberger, leader of the number one team in South Dakota. She breaks down how she built a business powered by repeat and referral clients and how AI is helping her scale it even further.
Amy shares how her team shifted from a traditional transaction-focused approach to a lifetime client model built around serving clients before, during, and forever. By combining strong systems, automation, and a clear service strategy, her team now generates roughly 90 percent of its business from repeat and referrals.
This episode drops on May 13th.
AI News You Should Know
OpenAI's free ChatGPT just got a major upgrade. GPT-5.5 Instant rolled out on May 5 as the new default model for all ChatGPT users, replacing GPT-5.3 Instant. The update cuts hallucinated claims by over 50% on high-stakes prompts and reduces inaccurate responses by 37% on conversations users had flagged for errors. For real estate agents using ChatGPT to draft listing descriptions, answer client questions, or research market data, that accuracy jump matters. Paid users also get a new personalization feature that pulls context from past chats, uploaded files, and connected Gmail to tailor responses.
OpenAI opened a self-serve ad platform for ChatGPT. Any U.S. business can now buy ads inside ChatGPT through a new Ads Manager with cost-per-click bidding. Ads appear as small cards at the bottom of responses on the free tier only (paid subscribers won't see them). For agents and brokerages, this is a signal worth watching. ChatGPT is where more consumers are starting their home search questions, and being visible in those conversations is a new kind of lead generation. Even if you don't advertise today, the fact that AI chat is now an ad channel tells you where attention is moving.
An Oxford study found that making AI "kinder" increased wrong answers by 60%. Researchers fine-tuned several large language models to use warmer, more empathetic language while explicitly instructing them to preserve factual accuracy. The accuracy didn't survive. For real estate agents who rely on ChatGPT or Claude for CMAs, market stats, or client-facing content, the takeaway is clear: always verify the facts AI gives you, especially when the tone feels polished and confident. A warm-sounding answer is not the same as a correct one.
Get AI Smart
Last week, I introduced you to the power of Codex. This week, I want to make you aware of the differences between Claude Cowork and Codex. The analysis focuses on user interface differences, file interaction capabilities, and resource management to help users select the appropriate tool for daily knowledge work and multitasking efficiency. Paul does a great job in the video below!
Agent Playbooks:
Claude Design Playbook: Five plays any agent, team leader, or broker can run this week. No theory. No demos. Just what to build and the prompts to start with.
ChatGPT to Claude Conversion Guide: For anyone wanting to transition from ChatGPT to Claude without losing anything, this guide gives you the step by step process. Don’t skip Step 1, you will thank me later.
Always be curious,
-Rajeev
(This newsletter is 100% human and written by me.)
