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Weekly Recap
🎙 This week, Janet Nowlin of NextHome Integrity Realty joins me to break down how agents can move beyond basic prompting and start using AI to build tools, automate workflows, and solve real business problems. Her background in IT and education gives her a unique lens on where AI is heading, including why answer engine optimization may be the next big competitive edge for agents. Plus, NotebookLM can now turn your documents into 60-second vertical videos, ChatGPT's personal finance tools just opened up to Plus subscribers with a built-in homeownership planning feature, and new data shows 93% of AI-driven Google searches end without a click. If you haven't thought about your Google Business Profile lately, this is the week to change that.
Take a few minutes to sharpen your edge. Let’s get into it.
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CURRENT EPISODE
My most recent episode features Janet Nowlin, broker-owner of NextHome Integrity Realty. We explore how how agents can move beyond basic AI prompting and begin using AI to build tools, automate workflows, and solve real business problems. Drawing on her unique background in information technology, education, and real estate, Janet shares how curiosity and experimentation have helped her unlock entirely new ways of working.
We discuss the growing importance of AI search, why agents need to start thinking beyond traditional SEO strategies, and how answer engine optimization (AEO) may become a key competitive advantage in the years ahead.
Tune in wherever you listen to your podcasts or catch the video version here.
UPCOMING EPISODES
EP 130: Why Curiosity is Every Agent’s Competitive Advantage
In my next episode, my guest is Matthew Rathbun, Executive Vice President of Coldwell Banker Elite. how agents can move beyond experimenting with AI and begin integrating it into every part of their business. As both a producing agent and brokerage leader, Matthew shares practical strategies for using AI to improve productivity, strengthen decision-making, and create better client experiences.
We also discuss the importance of curiosity, continuous learning, and looking beyond the real estate industry for ideas that can be adapted to create a competitive advantage. Their message is clear: AI doesn’t replace expertise, it amplifies it for professionals who are willing to learn and experiment.
This episode drops on Wednesday, July 8th.
AI News You Should Know
NotebookLM now turns your documents into 60-second vertical videos. On June 30, Google announced Short Video Overviews in NotebookLM, letting users upload documents, PDFs, or notes and automatically generate a 60-second vertical video that walks through the key ideas with narration and animations. It joins NotebookLM's existing output formats as a fourth option built specifically for mobile. Rolling out now to Google AI Pro and Ultra subscribers, with free access coming soon. For real estate agents who use NotebookLM as a research hub, upload your listing notes, a market report, or a seller prep guide and instantly generate a shareable short you can post to Instagram or send to a client. Google's tagline for the feature: "doom scrolling but make it educational."
ChatGPT's personal finance tools just expanded to Plus subscribers, giving agents a new client conversation tool. Originally launched for Pro users in May, OpenAI expanded its personal finance experience to ChatGPT Plus subscribers on June 25, making it available to the $20/month plan. Users can connect bank accounts, credit cards, and investment accounts from over 12,000 financial institutions through Plaid and ask ChatGPT questions grounded in their actual financial data. One of the built-in sample prompts: "Help me build a plan to be ready to buy a house in my area in the next 5 years." For real estate agents, this is a value-add conversation to walk buyer clients through. When someone tells you they want to purchase in 18 months, ChatGPT can now look at their actual finances and help map the path alongside you.
New data shows 93% of AI-driven Google searches end without a click, and your Google Business Profile is now your most important AI visibility asset. Published July 1 in HousingWire, this analysis draws on SparkToro and Google data to make a direct case: when an AI Overview is present, 83% of searches produce no click, rising to 93% in Google's AI Mode. For real estate agents who depend on website traffic, rankings alone no longer protect you. ChatGPT, Gemini, and Perplexity all pull from your Google Business Profile when answering local real estate questions. If it's incomplete, outdated, or missing reviews, you're invisible in AI answers even if you rank on page one. The new game isn't ranking in search. It's being cited by AI.
Get AI Smart
Each week, I will include a video on how AI is evolving and impacting agents or brokerages. This is worth your 11 minutes this week over a cup of coffee to elevate your use of NotebookLM’s new feature of Vertical videos.
Agent Playbooks:
Claude Design Playbook: Five plays any agent, team leader, or broker can run this week. No theory. No demos. Just what to build and the prompts to start with.
ChatGPT to Claude Conversion Guide: For anyone wanting to transition from ChatGPT to Claude without losing anything, this guide gives you the step by step process. Don’t skip Step 1, you will thank me later.
Always be curious,
-Rajeev
(This newsletter is 100% human and written by me.)
