Real Estate AI Flash 11/18

Author

Rajeev Sajja
November 18, 2025

In partnership with

Weekly Recap

🎙This week’s Real Estate AI Flash features two standout conversations on how agents and leaders are raising their game with AI. Jachelle Sologuren shares how she became a 24/7 marketing coach using AI to modernize digital presence, and Will Penney breaks down practical ways AI helps agents work less while selling more. You’ll also find insights from our upcoming 100th episode with futurist Steve Brown, plus the latest updates on GPT-5.1 and Google’s new Workspace Flows.

Take a few minutes to sharpen your edge. Let’s get into it.

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CURRENT EPISODE

My most recent episode features Jachelle Sologuren, Marketing and Technology Trainer for over 20 RE/MAX offices across the Seattle region. At only 28, Jachelle has become a recognized voice helping agents modernize their marketing, embrace AI confidently, and humanize their digital presence.

Tune in wherever you listen to your podcasts or catch the video here.

Find your customers on Roku this Black Friday

As with any digital ad campaign, the important thing is to reach streaming audiences who will convert. To that end, Roku’s self-service Ads Manager stands ready with powerful segmentation and targeting options. After all, you know your customers, and we know our streaming audience.

Worried it’s too late to spin up new Black Friday creative? With Roku Ads Manager, you can easily import and augment existing creative assets from your social channels. We also have AI-assisted upscaling, so every ad is primed for CTV.

Once you’ve done this, then you can easily set up A/B tests to flight different creative variants and Black Friday offers. If you’re a Shopify brand, you can even run shoppable ads directly on-screen so viewers can purchase with just a click of their Roku remote.

Bonus: we’re gifting you $5K in ad credits when you spend your first $5K on Roku Ads Manager. Just sign up and use code GET5K. Terms apply.

UPCOMING EPISODES

EP 99: How the AI Advantage Helps Agents Work Less and Sell More

In our upcoming episode, my guest is Will Penney, a veteran real estate professional and team leader with eXp Realty. Licensed since the 1980s, Will’s story spans from pager-and-car-phone days to building a multimillion-dollar business and a 200-agent organization. He shares practical, grounded insights on how AI fits into real estate, why agents shouldn’t fear it, and how tools like NotebookLM and custom GPTs can help agents work smarter, not harder.

Set a reminder for tomorrow, 11/19 and tune in wherever you listen to your podcasts.

EP 100: The AI Ultimatum: Building Future-Ready Real Estate Leaders

In our 100th episode, my guest is AI futurist Steve Brown, author of The AI Ultimatum. We explore how AI is reshaping work, leadership, and real estate, from managing human and digital employees to using conversational and spatial AI. Learn what future-ready leaders are doing today to stay ahead.

Set a reminder for December 3rd and tune in wherever you listen to your podcasts.

AI News You Should Know

OpenAI launches GPT-5.1, a 'smarter, more conversational ChatGPT’. GPT 5.1 offers two enhanced models: Instant for everyday tasks (now warmer, more intelligent, and better at following instructions) and Thinking for complex reasoning (now faster, clearer, and more persistent). Both models also feature improved tone customization. The update is currently rolling out, starting with paid users.

Google is starting to release Workspace flows that they announced in April 2025. Flows are a brand-new way to automate and orchestrate work across various google apps. Check out the video from google below to learn more.

Get a full year of Perplexity Pro completely free ($200 in value) when you connect your PayPal account and choose a valid billing method. Claim the free offer here before 12/31/2025.

Get AI Smart

Google Workspace Flows is designed to automate multi-step processes using AI that can actually research, analyze, and generate content for you. Workspace Flows can use Gems custom AI agents you can build in Gemini – to handle specialized tasks. Gems are Google’s version of custom GPT’s in ChatGPT.

Your AI Playbook

Stay ahead in real estate with our AI playbook that captures all the recent enhancements and how they benefit real estate professionals, packed with strategies to make you an AI-skilled agent. Bookmark it for easy reference!

Always be curious,

-Rajeev

P.S: This newsletter is 100% human-generated by Rajeev.