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The Future of AI in Marketing. Your Shortcut to Smarter, Faster Marketing.
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Weekly Recap
🎙 What a week in AI. Google made it dramatically easier to switch to Gemini without losing everything you've built with another AI tool, and introduced a new music generation model that agents can use right now to create custom background tracks for listing videos and property tours. This week's episode features Brittany Jordan, broker/owner at Mason & Magnolia Real Estate, with a message more agents need to hear: AI should amplify your voice, not replace it. And in Get AI Smart, I'm introducing three custom GPTs built specifically for real estate professionals, tools you can put to work before your next listing appointment and building deeper client relationships.
Take a few minutes to sharpen your edge. Let’s get into it.
Enjoying these AI insights? Share this newsletter with colleagues to boost AI literacy in real estate!
CURRENT EPISODE
My most recent episode features Brittany Jordan, broker/owner at Mason & Magnolia Real Estate.
Brittany makes a point that more agents need to hear: AI should not replace your voice; it should help more people hear it. Brittany shares how she uses AI as a creative partner rather than a shortcut, and why the difference between those two approaches shows up immediately in your content.
Tune in wherever you listen to your podcasts or catch the video version here.
UPCOMING EPISODES
EP 116: How Smart Agents Use AI as a Second Brain
In my next episode, my guest is Nick Aufenkamp of The Real Brokerage. Nick speaks about using AI as a second brain for business decisions, negotiations, and client service. Nick shares how tools like ChatGPT and Claude help him stress-test new business ideas, role-play buyer consultations, and analyze complex documents such as HOA reports and inspection reports. The conversation explores how agents can sharpen their thinking by debating ideas with AI instead of simply asking it for answers.
This episode drops on April 1st.
AI News You Should Know
Google released a simple process where it makes moving to Gemini from other AI models quite simple. It helps to bring your memories, preferences and chat history from other AI apps to Gemini, so you can pick up right where you left off without starting over.
Google is releasing Lyria 3 Pro, a music generation model, a month after Lyria 3’s release. The new model will let users create tracks up to three minutes long, as compared to the 30-second-long tracks offered with Lyria 3.
OpenAI announced it's shutting down Sora, the TikTok-like social app for AI-generated videos that launched six months ago, without providing a reason or discontinuation date. OpenAI's deepfake social network failed because nobody wanted an AI-only feed despite the impressive underlying technology, proving that viral novelty doesn't translate to sustained engagement.
Get AI Smart
I have been building, and I want to put three new tools directly in your hands. These are custom GPTs I created for real estate professionals. Two are built for listing appointments, helping you walk in prepared and walk out with the business. The third is built for something agents don't talk about enough: deepening the client relationships you already have.
1) Taylor - Seller Pre-Market Snapshot: This GPT creates a seller-facing real estate pre-market snapshot for a home. It’s designed to help an agent or broker turn a property address, public data, and optional MLS comps into a polished 1–2 page report.
2) Claire - Property Marketing Blueprint: This GPT creates seller-facing Property Marketing Blueprints for real estate agents. It helps an agent win a listing by turning a property address and a few agent inputs into a polished, concise pre-listing marketing report.
3) Jordan - Personality Snapshot Generator: This GPT is built for the relationship side of your business. Jordan reads public content authored by a person and produces an evidence-based DISC communication brief. Before a check-in call, a tough conversation, or any moment where you want to show up more attuned to how a client thinks and communicates, Jordan gives you a sharper read on that person. The agents who retain clients and earn referrals are the ones who make every interaction feel personal — Jordan helps you get there faster.
Here is a step-by-step guide I built for anyone wanting to transition from ChatGPT to Claude without losing anything. Don’t skip Step 1, you will thank me later.
Always be curious,
-Rajeev
P.S: This newsletter is 100% human and written by me!
